Thursday 27 October 2011

Why companies should blog?



Blogs are one of the exciting ways of communicating to your audience. The concept of blog is not new. It is a digital adoption of the old tradition of writing a diary, but the difference lies in the author’s ability to publish his thoughts online.

In business, blogs are great way of communicating informally with the wider audience both externally and internally. Blogs can be used to tell a story or express an opinion about something. Ideally, for business communications, blogs are an effective tool to build a relationship with the consumers or the targeted audience.  It provides a widow for consumers or other stakeholders to communicate directly with someone at the top position  of a company. By engaging with the audience, and by responding to their comments, the company can win over consumer confidence and loyalty.

Blogs fill a strategic vacuum in a brand's communication process with the wider audience. It sits between advertisements and   customer service by creating a relationship with consumes where they don’t feel simply feel bombarded with messages but also get a chance to air their views on the products and services they consume. 

From company’s perspective blogs help to build what can be termed as ‘emotional quotient’with the consumers. Since blogs can be on anything, it can open up a forum and can be widely used to discuss ideas from the consumers themselves about their next product launch or their opinions about a new product. In many ways by engaging with the consumers, it can help to find out what exactly people think about the company or the brand.
   

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