Saturday 3 December 2011

Speaking all the way..


The purpose of public speaking can range from simply transmitting information, to motivating people to act, to simply telling a story. Good orators should be able to change the emotions of their listeners, not just inform them.

Public speaking can also be considered a discourse with a community. Interpersonal communication and public speaking have several components that embrace such things as motivational speaking, leadership development, business, customer service, large group communication, and mass communication.

Public speaking can also be a powerful tool to use for purposes such as motivation, influence, persuasion, informing, translation, or simply entertaining. A confident speaker is more likely to use this as excitement and create effective speech thus increasing their overall ethos.

In public relations, we have to incorporate to a great deal the above mentioned features while dealing with all stakeholders. Our job involves persuading the public on behalf of our clients either through oral presentation or through some great writings. Like a good orator, our writings have to be clear, concise, and coherent and have the right selection of words so that the audience can easily absorb the message.

PR also involves making presentation while pitching for a new business. It involves explaining strategic communication issues, and many a times the audience may not be familiar with certain aspects like digital PR. Good oratory skills are handy in explaining complex issues with simple words and wining the trust, confidence and finally the business!  

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