Engage with Social Media

To be a good communicator, it is essential to engage well with your stakeholders. Engagement in PR and media is about constantly keeping your clients updated about what being done in terms of promotional activities. It essentially involves having a clear and coherent dialogue to understand the aspirations and needs of the clients.

 In PR it is also imperative to have an important relationship with the press. Engagement with the press is important to let people know about the upcoming events, internal management changes and to disclose other news worthy stories that might be relevant to some sections of the media.

In recent years, the avenues for putting a story in the media has widened due to the emergence of social media. While the traditional media is still the preferred choice for announcing important press releases, it has to however, be  complemented with the a strategic use of social media.

Social media ensures a strong online presence. It allows instant engagement with people who are in the ambit of the digital circle. For the event industry in particular, the use of social media is a two step process. At one level, it is used for promotion and for broadcasting interesting bit and pieces of news on a daily basis. At another level, it is used for following up news once it has been released in the main stream media. In fact, the use social of social media revolves around people, objective, stories and technology. We need to understand who the type of people we are targeting at, what is the objective- is it engagement or marketing or both, what strategies we want to adopt, and finally what technology we are going to use: it is a blog, tweet or any other relevant social media tool.